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You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

DoubleClick Search Basics Answersheet

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

  • Avoidance
  • Prohibited
  • Exclusionary
  • Negative

Correct answer is:

  • Negative

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Written by Sufiyan Momin

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