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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Adwords Fundamental Answers

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Broaden the list of keywords to reach more potential customers
  • Increase the cost-per-click (CPC) bid for low-performing keywords

Correct answer is:

  • Make sure the landing page is closely related to the ad

    Explanation:If the campaign is getting a lot of clicks, but the conversion rate is low, you must make sure the landing page is closely related to the ad.

    • Make sure your landing page is directly relevant to your ad text and keyword.
    • Provide useful information on your landing page about whatever you’re advertising.
    • Try to offer useful features or content that are unique to your site.
    • Transparency and trustworthiness

    Read more here: https://support.google.com/adwords/answer/2404197

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Written by Sufiyan Momin

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