Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Use a location bid adjustment to increase bids for customers in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Use the user location view to understand if people who click your ads are located in Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”

Correct answer is:

  • Use a location bid adjustment to increase bids for customers in Tokyo

    Explanation: Your client gets more conversions from ads that appear to people in Tokyo. You can try “location bid adjustment” to increase the number of conversions for this client. Because you should use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas.

    Read more here: https://support.google.com/adwords/answer/2732132?hl=en

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