- Google Analytics IQ Exam – All Q&As
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
The Correct Answer is:
Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.
An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
- Label (optional, but recommended)
- Value (optional)
For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:
- Category: “Videos”
- Action: “Play”
- Label: “Baby’s First Birthday”
You can read more here: https://support.google.com/analytics/answer/1033068?hl=en&ref_topic=1033067