You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike

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You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

  • The tracking code has been altered and is reporting incorrectly
  • There is a new referral source that is directing a lot of new traffic to the site
  • There is unidentified referral traffic that is likely bot traffic
  • New pages or subdomains have been recently indexed in organic search
  • All of the above
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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

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