You can use Display Planner to:

You can use Display Planner to:

  • see how other advertisers perform on websites where you want your ad to appear
  • compare how your current Display Network campaign could perform on websites you’d like to target
  • see ways to reach your target audience based on your keywords, website, or interest categories
  • see which image and text ads are performing best on the specific websites you’re targeting

Correct answer is:

  • see ways to reach your target audience based on your keywords, website, or interest categories

    Explanation: Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

    Read more here: https://support.google.com/adwords/answer/3056115?hl=en

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Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

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