Why would it be useful to assign a value to your goal in Google Analytics?

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Why would it be useful to assign a value to your goal in Google Analytics?

  • Assigning a goal value allows you to track revenue from your conversions.
  • Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
  • Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
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