in

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

Adwords Fundamental Answers

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • only create one ad that’s relevant to all keywords
  • create ads that are relevant to all keywords

Correct answer is:

  • create ads that are relevant to all keywords

    Explanation: Grouping similar keyword together is a good practice to build a search campaign. This practice would allow you to create relevant ads for the particular group of keywords. In Google Ads, “relevance” refers to how useful your information is to your customer’s search. When determining relevance, Google look at several things within your account, including your keywords, ads, and landing page, and Google consider how closely related they are to someone’s search term.

    Read more here: https://support.google.com/google-ads/answer/1722089

Avatar of Sufiyan Momin

Written by Sufiyan Momin

Adwords Fundamental Answers

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

Google Analytics Exam Answers

when a new view is created, what data will be included?