Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

    Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

    • Impression-to-view rate
    • Designated weights
    • Click-through rate (CTR)
    • Click-through-conversion rate

    Correct answer are

    • Click-through rate (CTR)
    • Click-through-conversion rate

    Explanation:Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View through conversions are not included in optimization calculations.

    Read more here:https://support.google.com/richmedia/answer/3413526

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