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Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Creative Certification Answers

    Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

    • Impression-to-view rate
    • Designated weights
    • Click-through rate (CTR)
    • Click-through-conversion rate

    Correct answer are

    • Click-through rate (CTR)
    • Click-through-conversion rate

    Explanation:Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View through conversions are not included in optimization calculations.

    Read more here:https://support.google.com/richmedia/answer/3413526

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    Written by Sufiyan Momin

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