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in Creative Certification Answers

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

by Sufiyan Momin October 25, 2018, 12:00 am 2k Views

Impression-to-view rate
Designated weights
Click-through rate (CTR)
Click-through-conversion rate

Correct answer are

Click-through rate (CTR)
Click-through-conversion rate

Explanation:Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View through conversions are not included in optimization calculations.