in

Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses

search ads 360 Answers

    Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses

    • Conversion
    • Profit Margin
    • Business data
    • Revenue

    Correct answers are:

    • Conversion
    • Revenue

    Explanation: Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process.

    Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campaign budgets allow.

    Read more here: https://support.google.com/searchads/answer/6231813

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    DoubleClick Search Basics Answersheet

    Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

    search ads 360 Answers

    What type of bid strategy is supported by the forecasting tool?