Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

    Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

    • Floodlight
    • Google Analytics
    • Bing Universal Event Tracking
    • Google Tag Manager goals

    Correct answers are:

    • Floodlight
    • Google Analytics

    Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

    Read more here: https://support.google.com/searchads/answer/7374245

    Previous

    Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

    What type of bid strategy is supported by the forecasting tool?

    Next