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Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

search ads 360 Answers

    Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

    • Floodlight
    • Bing Conversion Trackers
    • Google Ads Conversion Trackers
    • Gemini Conversion Trackers

    Correct answers are:

    • Floodlight
    • Google Ads Conversion Trackers

    Explanation:

    You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

    • Calls from ads using call extensions or call-only ads.
    • Calls to a Google forwarding number on your website.
    • Clicks on a number on your mobile website.
    • Imports
    • Websites

    Read more here: https://support.google.com/searchads/answer/6218136

    Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

    Read more here: https://support.google.com/searchads/answer/7374245

     

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