Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

    Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

    • Floodlight
    • Bing Conversion Trackers
    • Google Ads Conversion Trackers
    • Gemini Conversion Trackers

    Correct answers are:

    • Floodlight
    • Google Ads Conversion Trackers

    Explanation:

    You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

    • Calls from ads using call extensions or call-only ads.
    • Calls to a Google forwarding number on your website.
    • Clicks on a number on your mobile website.
    • Imports
    • Websites

    Read more here: https://support.google.com/searchads/answer/6218136

    Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

    Read more here: https://support.google.com/searchads/answer/7374245

     

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