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Which two column categories appear in formula columns? (select two)Select All Correct Responses

search ads 360 Answers

    Which two column categories appear in formula columns? (select two)Select All Correct Responses

    • Engine metrics
    • Creation time
    • Search impr share
    • Conversion metrics

    Correct answers are:

    • Conversion metrics
    • Engine metrics

    Explanation: Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories appear in formula columns:

    Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first page bid, Bid strategies, Budget pacing, Paid & Organic, Google Analytics and Inventory management.

    Read more here: https://support.google.com/searchads/table/6137282

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