Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
Correct answer is:
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Explanation:Giorgio should add new relevant keywords and
remove keywords with low clickthrough rate (CTR). This strategy will help to
increase the number of relevant clicks from his Search Network campaign.
Filter your keywords to see which ones are
below your first page bid estimate. Then, you can increase the cost-per-click
(CPC) bids for keywords that aren’t showing ads on the first page of Google
search results based on your first page bid estimate. Try using automated rules
to automatically raise your keyword bids when they are below your first page
bid estimate.
Read more here: https://support.google.com/adwords/answer/2453976
