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Which statistic indicates how often a click has led to a conversion?

Adwords Fundamental Answers

Which statistic indicates how often a click has led to a conversion?

  • Cost-per-conversion
  • Clickthrough rate (CTR)
  • Conversion rate
  • Converted clicks

Correct answer is:

  • Conversion rate

    Explanation: Conversion ratestatistic indicates how often a click has led to a conversion. Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions

    Read more here: https://support.google.com/adwords/answer/3419241?hl=en

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