- Google Analytics IQ Exam – All Q&As
Which of the following represents a macro conversion for an ecommerce site?
- A completed sale transaction
- Receiving a product inquiry
- A click on a “buy” button
- Collecting a lead
- All of these are macro conversions for an e commerce site.
The Correct Answer is:
- A completed sale transaction
Explanation: Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.
- micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
- macro conversions, i.e. sales transactions
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You can read more here: https://support.google.com/analytics/answer/6083326?hl=en
