Which of the following represents a macro conversion for an ecommerce site?

• Google Analytics IQ Exam – All Q&As

Which of the following represents a macro conversion for an ecommerce site?

• A completed sale transaction
• Receiving a product inquiry
• A click on a “buy” button
• Collecting a lead
• All of these are macro conversions for an e commerce site.

The Correct Answer is:

•  A completed sale transaction

 Explanation: Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

• micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
• macro conversions, i.e. sales transactions

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You can read more here: https://support.google.com/analytics/answer/6083326?hl=en