- Google Analytics IQ Exam – All Q&As
Which of the following is not a default medium in Google Analytics?
- Referral
- All of these are default medium
- Cpc
- Organic
The Correct Answer is:
[
- Cpc
Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.
- The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search
results. - Another default medium is “referral.” Any traffic that comes to your site from another website that’s
not a search engine will show up in your reports as a “referral.” - The final default medium is “(none).” This medium is applied only for users that come directly to
your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you
will see these users have a source of “direct” and a medium of “(none).”
You can read more here: https://analyticsacademy.withgoogle.com/course01/assets/pdf/DigitalAnalyticsFundamentals-Lesson4.5CollectingcampaigndataText.pdf
