Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

    Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

    • Using click-to-call buttons for complicated forms or complex tasks
    • Letting users convert as a guest
    • Asking for registration to use the site
    • Remembering and prefilling preferences of registered users in forms

    Correct answer is:

    • Asking for registration to use the site

    Explanation: Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
    Read more here: https://support.google.com/partners/answer/733653

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