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Which of the following is a way for an advertiser to monetize their app?

Google Mobile Advertising Exam Answers

Which of the following is a way for an advertiser to monetize their app?

  • A) Charging for app downloads from the Apple iTunes or Google Play store
  • B) All of the listed answers are correct
  • C) In-app purchases
  • D) In-app ads

The correct answer is:

  • B) All of the listed answers are correct

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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?