Which is true about calls-to-action usage on mobile homepages?

    Which is true about calls-to-action usage on mobile homepages?

    • Same calls-to-action should be used both on mobile and desktop sites
    • Use only menus
    • Keep call to action on the second page
    • Calls-to-action should be prominent on the visible area of the mobile homepage

    Correct answer is:

    • Calls-to-action should be prominent on the visible area of the mobile homepage

    Explanation: It can be easy for mobile users to miss menu items, so your clients should always put their key calls-to-action where users will see them. Study participants had an easier time completing tasks on sites that clearly displayed primary calls-to-action in the main body of the site, with secondary tasks available through menus or below the fold.

    Read more here: https://support.google.com/partners/answer/7336289

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