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Which extensions can help drive installs of your mobile app?

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Google Mobile Advertising Exam Answers

Which extensions can help drive installs of your mobile app?

  • Sitelink extensions
  • Remarketing lists for search ads (RLSAs )
  • Structured snippet extensions
  • App extensions

Correct answer is:

  • App extensions

Explanation: App extensions add a link to your app below your text ad. Clicking on this link can either jump the user to your app in the app store (Android or iOS), or start the actual download.

These are options for when you want to both direct viewers to your mobile site and include a link to your app. These only run in non-app standard search campaigns:

  • Search Network with Display opt-in
  • Search Network only

Read more here:

  • Course: Adwords Mobile Advertising
  • Topic: Drive installation of your app

    • Avatar of Sufiyan Momin

    Written by Sufiyan Momin

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