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Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

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Adwords Fundamental Answers

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)

    Explanation: Sara should useCost-per-acquisition
    (CPA)     if her goal is to get more people to call her local catering business.

    Use
    conversion tracking to help you see how effectively your call-only ads and ads
    with call or location extensions lead to phone calls.This kind of conversion
    tracking tracks a call as a conversion when it lasts longer than a minimum
    length you set.

    Conversion
    tracking allows you to take advantage of automated bid strategies such as
    Target cost-per-action (CPA).

    Read more here: https://support.google.com/google-ads/answer/6268632

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