Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Correct answer is:
- Cost-per-acquisition (CPA)
Explanation: Sara should useCost-per-acquisition
(CPA) if her goal is to get more people to call her local catering business.
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Read more here: https://support.google.com/google-ads/answer/6268632