Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)

    Explanation: Sara should useCost-per-acquisition
    (CPA)
    if her goal is to get more people to call her local catering business.

    Use
    conversion tracking to help you see how effectively your call-only ads and ads
    with call or location extensions lead to phone calls.This kind of conversion
    tracking tracks a call as a conversion when it lasts longer than a minimum
    length you set.

    Conversion
    tracking allows you to take advantage of automated bid strategies such as
    Target cost-per-action (CPA).

    Read more here: https://support.google.com/google-ads/answer/6268632

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