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When should an advertiser use an app extension instead of an app promotion ad?

Google Mobile Advertising Exam Answers

    When should an advertiser use an app extension instead of an app promotion ad?

    • With keywords intended to direct users to the mobile website, but still give the option to download the app
    • B) To run your ad on both Search and Display
    • C) To re-engage with users who have already downloaded the app
    • D) With keywords intended to drive app download, but still give the option to visit the mobile website

    Correct answer is:

    • With keywords intended to direct users to the mobile website, but still give the option to download the app

    Explanation: App extensions allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.

    Read more here: https://support.google.com/adwords/answer/2402582

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    Written by Sufiyan Momin

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    The Mobile App Acquisition reports provide data for which of the following?

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