When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

    When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

    • Cost-per-thousand impressions (CPM)
    • Cost-per-acquisition (CPA)
    • Automatic cost-per-click (CPC)
    • Manual cost-per-click (CPC)

    Correct answer is:

    • Automatic cost-per-click (CPC)

    Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

    Read more here: https://support.google.com/adwords/answer/2979071

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    When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

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