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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

Adwords Fundamental Answers

    When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

    • traffic estimates for placement ideas
    • historical conversion rate estimates for your keyword and placement ideas
    • historical cost-per-click (CPC) estimates for your keyword and placement ideas
    • traffic estimates for your keyword ideas

    Correct answer is:

    • historical cost-per-click (CPC) estimates for your keyword and placement ideas

    Explanation: Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

    Read more here: https://support.google.com/adwords/answer/3056153?hl=en

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    Written by Sufiyan Momin

    Adwords Fundamental Answers

    When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

    Google Analytics Exam Answers

    Which of the following would prevent destination goal conversions from being recorded?