When linking a Google Ads account to Google Analytics, what is not possible?

When linking a Google Ads account to Google Analytics, what is not possible?

  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions

Correct answer is:

  • Adjust keyword bids in Google Ads from Google Analytics

Explanation: When you link Google Ads and Analytics, you can:

  • Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
  • Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
  • See ad and site performance data in the Google Ads reports in Analytics.
  • Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

Read more here: https://support.google.com/analytics/answer/1033961

When linking a Google Ads account to Google Analytics, what is not possible?

Previous

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Metrics cannot be paired with dimensions of the same scope.

Next