When is an impression counted in Reporting?

    When is an impression counted in Reporting?

    • As soon as a creative is requested from the publisher
    • After the creative is served and viewed on the site
    • After the browser begins loading the webpage
    • After a user’s device indicates that the creative download has begun

    Correct answer is:

    • After a user’s device indicates that the creative download has begun

    Explanation: Downloaded impression: An impression counted only after the initiation of ad retrieval by the publisher. The ad creative is downloaded in the user’s device and has begun to load. A separate viewability measurement will determine if the user has viewed the creative.

    Read more here: https://support.google.com/admanager/answer/7308129

    Previous

    What cost model only calculates cost for impressions measured as viewable by Active View?

    Counters and Total Interactions metrics are available for which type of creatives?

    Next