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When is an impression counted in Reporting?

Campaign Manager Answers

    When is an impression counted in Reporting?

    • As soon as a creative is requested from the publisher
    • After the creative is served and viewed on the site
    • After the browser begins loading the webpage
    • After a user’s device indicates that the creative download has begun

    Correct answer is:

    • After a user’s device indicates that the creative download has begun

    Explanation: Downloaded impression: An impression counted only after the initiation of ad retrieval by the publisher. The ad creative is downloaded in the user’s device and has begun to load. A separate viewability measurement will determine if the user has viewed the creative.

    Read more here: https://support.google.com/admanager/answer/7308129

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    Campaign Manager Answers

    What cost model only calculates cost for impressions measured as viewable by Active View?

    Campaign Manager Answers

    Counters and Total Interactions metrics are available for which type of creatives?