When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:94

• based on how much your product is worth
• 50% of how much your product is worth
• the same amount as the profit generated by your product
• the same amount as the revenue generated by your product

Correct answer is:

• based on how much your product is worth

Explanation: you should
set a bid amount that’sbased on how much your product is worth. When
choosing a maximum cost-per-click (max. CPC) bid, you should always consider
this factor.

Most people starting out in Google Ads use
cost-per-click (CPC) bidding to pay for each click on their ads. With this
option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest
amount that you’re willing to pay for a click on your ad. Set your bid by
thinking about how much an ad click is worth to you.

Read more here: https://support.google.com/adwords/answer/2471184?hl=en