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When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel.

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When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

  • You are possibly targeting the wrong audience who is not as interested in your product
  • The navigation between the second and third steps of the purchase process could be improved
  • You should consider directing traffic through a different entrance point of your goal
  • all of the above

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