in

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Adwords Fundamental Answers

    What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

    • Replace the existing landing page with the new one and compare this month’s data to last month’s
    • Run a Campaign Experiment on the existing campaign that switches between both landing pages
    • Create another ad group for the new landing page and compare the two ad groups
    • Create another campaign for the new landing page and compare the two campaigns

    Correct answer is:

    • Run a Campaign Experiment on the existing campaign that switches between both landing pages

    Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.

    Read more here: https://support.google.com/adwords/answer/2385204?hl=en

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    Google Mobile Advertising Exam Answers

    What is an app install ad?

    Google Analytics Exam Answers

    You can combine a metric X with a dimension Y in Google Analytics