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What type of bid strategy is supported by the forecasting tool?

search ads 360 Answers

    What type of bid strategy is supported by the forecasting tool?

    • Position
    • Max clicks
    • Conversions or Revenue
    • Rules

    Correct answer is:

    • Conversions or Revenue

    Explanation: Supported bid strategies

    Search Ads 360 can forecast performance for the following types of bid strategies and conditions:

    • Goals: Conversions or Revenue
    • Targets: CPA, ERS, or ROAS target
    • Engines and campaign types: Google Ads manual and Shopping campaigns and Bing Ads manual campaigns

    If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads product groups.

    Read more here: https://support.google.com/searchads/answer/4552409

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    Written by Sufiyan Momin

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