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What two things can you track with AdWords out of the box without making any code changes to your app?

Google Mobile Advertising Exam Answers

What two things can you track with AdWords out of the box without making any code changes to your app?

  • You can actually track any custom event you want to define.
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • Android app downloads and Android in-app purchases

Correct answer is:

  • Android app downloads and Android in-app purchases

Explanation:

  • Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWords
  • The number of downloads your Android app got from your ad, so you know if your install campaign is effective

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Written by Sufiyan Momin

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