What step should be taken to determine which creatives had the lowest eCPM over the last month?

    What step should be taken to determine which creatives had the lowest eCPM over the last month?

    • Go into the creative section for the advertiser and compare the inline metrics for eCPM
    • Generate a Standard report grouped by creative with the eCPM metric selected
    • Generate an Audience Composition report grouped by audience with the CPM metric selected
    • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

    Correct answer is

    • Generate a Standard report grouped by creative with the eCPM metric selected

    Explanation: To determine which creatives had the lowest eCPM over the last month, generate a Standard report grouped by creative with the eCPM metric selected.

    Read more here: https://support.google.com/displayvideo/table/3187025

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