What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

    What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

    • Contact support with a list of the categories that need to be excluded using a specific third-party verification service
    • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
    • Upload the categories into Campaign Manager’s Verification system
    • Implement tracking tags with 1×1 pixels that call the third-party’s verification system

    Correct answer is:

    • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

    Explanation: You can use third-party verification technology to enforce brand safety thresholds for impressions you purchase. You can find third-party pre-bid verification settings in Targeting and then Brand Safety.

    Digital content labels and sensitive categories can be excluded for an advertiser.  Use these exclusions to help set a base level of brand suitable targeting that will apply to all current and future campaigns, insertion orders, and line items.

    Here’s how:

    • Navigate to Advertiser and then Settings and then Targeting.
    • Click Edit to expand targeting criteria and make changes.
    • Click Save.

    Read more here: https://support.google.com/displayvideo/answer/3032915

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