What report shows the percentage of traffic that previously visited a website?

Which report shows the percentage of traffic that has visited your site before?

  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

Correct answer is:

  • Behavior > New vs returning report

What report shows the percentage of traffic that previously visited a website?

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