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What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Campaign Manager Answers

    What object in Campaign Manager is equivalent to a creative in Display & Video 360?

    • Ad
    • Campaign
    • Placement
    • Creative

    Correct answer is

    • Placement

    Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement.

     

    In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.

    Read more here: https://support.google.com/displayvideo/answer/3217641

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    Written by Sufiyan Momin

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