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What metrics estimate conversions that measure user behavior across devices and environments?

search ads 360 Answers

    What metrics estimate conversions that measure user behavior across devices and environments?

    • clicks
    • cost
    • Cross-environment metrics
    • visits

    Correct answer is:

    • Cross-environment metrics

    Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), regardless of the device or environment a user converts on.

    Read more here: https://support.google.com/dcm/partner/answer/6163585

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    Written by Sufiyan Momin

    search ads 360 Answers

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