What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Correct answer is:

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

    Explanation:if you
    noticed from the Search terms report that certain terms are leading to a high
    number of clicks on your ads, the recommended next step would be to make sure relevant search terms are keywords
    and adjust your bid or ad text for these keywords.

    Use the Search terms report to see how your
    ads performed when triggered by actual searches within the Search Network.
    Identify new search terms with high potential, and add them to your keyword
    list. Look for search terms that aren’t as relevant to your business, and add
    them as negative keywords. This can help you avoid spending money showing your
    ad to people who aren’t interested in it.

    Read more here: https://support.google.com/adwords/answer/2472708?hl=en

Previous

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

when a new view is created, what data will be included?

Next