in

What is the difference between Programmatic Guaranteed deals and preferred deals?

Display And Video Certification Exam Answers

    What is the difference between Programmatic Guaranteed deals and preferred deals?

    • Programmatic Guaranteed deals have required minimum spend
    • Programmatic Guaranteed deals are incompatible with conversion pixels
    • Preferred deals have required minimum spend
    • Preferred deals do not allow targeting edits in Display & Video 360

    Correct answer is

    • Programmatic Guaranteed deals have required minimum spend

    Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    Display And Video Certification Exam Answers

    What does an audit status of “Pending, servable” mean?

    Google Analytics Exam Answers

    What feature is required to collect the number of comments users posted to a web page?