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What is the default attribution model for Floodlight?

search ads 360 Answers

    What is the default attribution model for Floodlight?

    • Last Impression
    • First interaction
    • Last Click
    • First Click

    Correct answer is:

    • Last Click

    Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

    Read more here: https://support.google.com/searchads/answer/6194849

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    Written by Sufiyan Momin

    DoubleClick Search Basics Answersheet

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