What is an app install ad?

    What is an app install ad?

    • A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
    • B) An ad format for advertisers to re-engage with users who have already downloaded the app
    • C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
    • D) An app extension which shows a link to your app below your ad

    The correct answer is:

    • C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store

    Explanation: A templated way to create text, banner, image, and interstitial ads. These ads link to your app’s listing on Google Play or the Apple App store, and can run on the Google Search and Display Networks, and YouTube.

    Read more here: https://support.google.com/adwords/answer/6357635

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