What is a benefit of using executive reporting?

    What is a benefit of using executive reporting?

    • Charts and tables that show metrics for attributes like ad copy
    • Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation
    • Full reporting on performance and conversion statistics in one dashboard nn
    • Reporting tools available exclusively for executive-level users

    Correct answer is:

    • Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation

    Explanation: The Executive Report displays metrics in terms of revenue, costs, trends, and other high-level concepts, all formatted as charts and tables.

    Daniel is especially interested in using this report to prepare for his next client meeting. Let’s take a closer look at how to create an Executive Report in our next section!

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