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What information can a Floodlight tag track using custom variables?

DoubleClick Search Basics Answersheet

    What information can a Floodlight tag track using custom variables?

    • Promo codes
    • Email addresses
    • IP addresses
    • Customer’s full name

    Correct answer is:

    • Promo codes

    Explanation: In addition to tracking sales revenue and visitor interactions, Floodlight tags can also pass other information, such as promo codes, zip codes, product type, and so on. These are called “Custom variables.” DoubleClick Search can capture this information, as long as it’s not personally identifiable information like a full name or email address.

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    Written by Sufiyan Momin

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