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What happens when a user meets the frequency cap for an ad?

Campaign Manager Answers

    What happens when a user meets the frequency cap for an ad?

    • Ads stop serving to that user
    • Ads serve at a lower CPM
    • Another ad or a default ad is served
    • The placement stops serving to that user

    Correct answer is:

    • Another ad or a default ad is served

    Explanation: Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of DoubleClick cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

    Read more here: https://support.google.com/dcm/answer/2828553

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    What could prevent Inventory Management from making changes to a campaign?

    Campaign Manager Answers

    What action can be taken to select which columns appear in the trafficking interface?