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What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Google Analytics Exam Answers

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

Correct answer is:

  • Custom Include filter with field “Campaign Name” and pattern “back to school”

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Explanation: Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.

Read more here: https://support.google.com/analytics/answer/1034832

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

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