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What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

search ads 360 Answers

    What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

    • Remarketing lists
    • Search Ads 360 API
    • Attribution
    • Google Ads API

    Correct answer is:

    • Remarketing lists

    Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.

    Read more here: https://support.google.com/searchads/answer/6103109

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    Written by Sufiyan Momin

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