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What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

search ads 360 Answers

    What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

    • Landing page test
    • Rules
    • Placeholder keyword
    • Business data

    Correct answer is:

    • Placeholder keyword

    Explanation: A placeholder keyword is a keyword in a search engine account or “other” engines account that provides Search Ads 360 with the information it needs to track visits. For example, you can use a placeholder keyword to report on placements on the Google Display Network, or report on ads in engines that Search Ads 360 doesn’t support.

    Read more here: https://support.google.com/searchads/answer/6270161

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