What feature can join offline business systems data with online data collected by Google Analytics?

What feature can join offline business systems data with online data collected by Google Analytics?

  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking

Correct answer is:

  • Data import

What feature can join offline business systems data with online data collected by Google Analytics?

Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

Read more here: https://support.google.com/analytics/answer/3191589

What feature can join offline business systems data with online data collected by Google Analytics?

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Views can include website data collected before the view was created.

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.

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