What does a high Quality Score indicate?

What does a high Quality Score indicate?

  • Your bid is high enough to have your ad displayed.
  • Your ad and landing page are relevant and useful to a viewer.
  • You have been an AdWords user for a long time.
  • Your ad relevance and landing page are below average.

Correct answer is:

  • Your ad and landing page are relevant and useful to a viewer.

    Explanation: A high Quality Score indicates that your ad and landing page are relevant and useful to a viewer.Quality Score is intended to give you a general sense of the quality of your ads. Three factors determine your Quality Score:

    • Expected clickthrough rate
    • Ad relevance
    • Landing page experience

    So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.
    Read more here: https://support.google.com/adwords/answer/7050591

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