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What do “counters” measure in Studio?

Creative Certification Answers

    What do “counters” measure in Studio?

    • Elapsed time interacting with a creative element
    • Length of time a video creative is played
    • Number of times an action is taken within a creative
    • Number of users that did not interact with a creative

    Correct answer is

    • Number of times an action is taken within a creative

    Explanation:This custom metric counts the number of times that a user interacts with any part of a Rich Media ad in a specified way (mouse-overs, mouse-outs, click-ins, data loading, keyboard entries, etc.). Anything that can be captured by the creative code can be recorded with a counter.

    Read more here:https://support.google.com/richmedia/answer/2824547

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    Written by Sufiyan Momin

    Campaign Manager Answers

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